Impact of Professional Ethics Training of Marketers on Customer Loyalty

Background: The emergence of the subject of marketing professional ethics has left the understanding of the role of this factor in the main consequences of marketing unclear and unclear. The aim of this study was to determine the effect of professional ethics training of marketers on customer loyalty of top food company. Method: This study was applied in terms of purpose and semi-experimental in terms of research method and pre-test and post-test with the control group. The statistical population consisted of marketers and customers of top food company who by simple random sampling 384 customers and 130 marketers (65 marketers in the control group and another 65 marketers in the control group) were selected as a sample. Standard questionnaires were used to collect data. In order to analyze the data, analysis of covariance and independent t-test were used. Results: The results of the covariance analysis showed that the training had a positive impact on improving the level of professional ethics of marketers. Findings in independent t-test showed that attitudinal and behavioral loyalty of customers among the trained marketers with normal marketers are statistically significant. Conclusion: With the need assessment and quantitative and qualitative development of ethical training for marketers, we can increase customer satisfaction and loyalty.